Comparable Sales Analysis Explained: How to Value Any Property

Master the fundamental technique professional appraisers use. Learn how to find, analyze, and apply comparable sales to value any property accurately.

How do you know if a property is priced fairly? You look at comparable sales—properties similar to yours that have recently sold.

This method, called "comparative market analysis" (CMA) or "comps analysis," is the foundation of real estate valuation. Professional appraisers, real estate agents, investors, and lenders all rely on it. And you should too.

The concept is simple: similar properties should sell for similar prices. The execution, however, requires understanding what makes properties truly comparable, how to adjust for differences, and how to interpret the results.

Why Comparable Sales Matter

Unlike stocks or bonds with quoted prices, real estate has no central exchange. Every property is unique, and prices vary based on hundreds of factors. Comparable sales analysis gives you:

💡 Key Principle

A property is worth what the market has recently paid for similar properties, adjusted for differences. Not what Zillow estimates. Not what the seller needs. Not what you're emotionally willing to pay. What the MARKET says.

The 5 Criteria for Good Comparable Sales

Not every recent sale qualifies as a good comp. Professional appraisers follow strict criteria:

1. Location Proximity

Ideal: Within 0.5 miles (or same neighborhood)
Acceptable: Within 1 mile
Maximum: Same school district and similar community characteristics

Why it matters: Location accounts for up to 50% of property value. Even a few blocks can mean different school zones, walkability, traffic patterns, or neighborhood prestige.

2. Recent Sale Date

Ideal: Sold within past 3 months
Acceptable: Within past 6 months
Use with caution: 6-12 months ago
Generally avoid: Over 12 months old

Why it matters: Real estate markets move. A sale from 18 months ago reflects old market conditions. In rapidly appreciating or declining markets, even 6-month-old comps may be outdated.

3. Similar Size

Ideal: Within 10% of square footage
Acceptable: Within 20% of square footage
Adjustments required: Beyond 20% difference

Why it matters: Buyers pay per square foot, but the relationship isn't perfectly linear. Smaller homes often have higher price-per-square-foot, and very large homes can have lower per-square-foot pricing.

4. Same Property Type & Style

Compare:

Don't compare:

5. Similar Condition & Features

Key features to match:

🎯 Pro Tip

Perfect comps rarely exist. Your goal is to find 3-5 sales that are "close enough," then adjust for known differences. The more similar your comps, the less adjustment needed, and the more confident your valuation.

Where to Find Comparable Sales

Several sources provide comp data, each with pros and cons:

Free Public Sources

Professional Sources

📊 Data Quality Matters

Free tools like Zillow estimate values algorithmically. Professional comps use actual sale data verified by MLS. The difference can be 5-15% on individual properties—enough to overpay significantly.

The Adjustment Process: Making Comps Comparable

Once you've identified potential comps, you must adjust for differences. This is where art meets science.

Common Adjustments & Typical Values

Square Footage:

Bedrooms/Bathrooms:

Garage:

Lot Size (for single-family):

Condition & Updates:

Basement (if finished):

⚠️ Important: Adjustment values vary SIGNIFICANTLY by market. A bedroom in San Francisco adds more value than in rural Ohio. Research local market norms or use professional tools that account for regional differences.

How Adjustments Work

The logic is straightforward:

You're asking: "What would this comp have sold for if it were exactly like my subject property?"

Step-by-Step: Performing a Comp Analysis

Let's walk through a complete example:

Subject Property

Comparable Sale #1

Adjustments for Comp #1:

Adjusted price for Comp #1: $485,000 - $25,000 - $2,500 - $40,000 = $417,500

Comparable Sale #2

Adjustments for Comp #2:

Adjusted price for Comp #2: $445,000 + $25,000 + $12,000 + $1,000 + $20,000 = $503,000

Comparable Sale #3

Adjustments for Comp #3:

Adjusted price for Comp #3: $472,000 - $12,500 - $5,000 - $1,000 - $12,000 = $441,500

Comparable Sale Price Adjustments Adjusted Price
Comp #1 $485,000 -$67,500 $417,500
Comp #2 $445,000 +$58,000 $503,000
Comp #3 $472,000 -$30,500 $441,500
Estimated Market Value: $445,000-$455,000

Interpreting the Results

Your three adjusted comps suggest a value range:

Analysis:

✅ What This Means for Your Offer

If this property is listed at $485,000, it's overpriced by $30,000-$40,000. Your comps analysis supports an offer in the $445,000-$455,000 range. You have data to negotiate with confidence.

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Common Mistakes to Avoid

1. Using Too Few Comps

One or two comps isn't enough—outliers skew results. Use minimum 3, ideally 5-7 comparable sales.

2. Ignoring Market Trends

If the market has appreciated 5% in six months, older comps need time adjustments upward. Account for market movement.

3. Over-Adjusting

If you're making $100,000+ in adjustments, the property isn't truly comparable. Find better comps instead of stacking adjustments.

4. Emotional Adjustments

"This house has better curb appeal" isn't quantifiable unless you're a professional appraiser. Stick to objective features.

5. Comparing Different Property Types

Condos vs. single-family homes aren't comparable. Neither are urban vs. suburban, even if square footage matches.

When Comps Don't Work Well

Some properties are difficult to value using comps:

In these cases, consider additional valuation methods like cost approach (replacement cost) or income approach (rental income potential).

Your Comp Analysis Action Plan

  1. Identify 5-7 potential comps meeting the location, timing, size, type, and condition criteria
  2. Gather detailed data on each comp (size, features, sale price, sale date)
  3. Create adjustment spreadsheet documenting every difference and adjustment amount
  4. Calculate adjusted prices for each comp
  5. Analyze the range and identify outliers
  6. Determine fair market value based on the cluster of adjusted prices
  7. Use this to inform your offer or negotiation strategy

Conclusion: Data-Driven Valuation

Comparable sales analysis transforms property valuation from guesswork into science. You're no longer relying on "what feels right" or trusting the seller's asking price—you're using the same methodology that banks, appraisers, and professional investors employ.

The market determines value. Comps reveal what the market is saying. Master this technique, and you'll never wonder if you're overpaying again.

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